The ‘House of Pataudi’ store will host the brand’s smart everyday ethnic line, Rozana, along with its exquisite festive collection called Jashn and the extravagant wedding range, Riwayat.
Saif Ali Khan’s House of Pataudi (HoP), one of the most loved ethnic and occasion wear brands in the country, unveils its first store in Bengaluru’s Phoenix Market City to offer customers the opportunity to experience the exuberant collection which not only exudes style but also narrates the rich story and history of the Pataudi legacy.
Commenting on the initiation of the launch, Saif Ali Khan, said, “This is an important milestone in ‘House of Pataudi’s’ journey so far as we begin a new chapter with our store launch. I am extremely delighted to witness the brand’s growth thus far and proud of its achievements. Our patrons are in for a treat with some exquisite designs this upcoming season. I urge everyone with a penchant for ethnic wear to visit us at Phoenix Market City in Bengaluru and subsequently in some of the other cities where we are coming up next.”
The ‘House of Pataudi’ store will host the brand’s smart everyday ethnic line, Rozana, along with its exquisite festive collection called Jashn and the extravagant wedding range, Riwayat. The core design of the collection comes from the rich traditions of the royal family of Pataudi, among other crafts and designs which are in accordance with the brand's aesthetics and language. Working with the finest craftsmen, the brand enables shoppers to access crafts like Kantha, Kashidakari, Mirror Work, and Gota Patti, and traditional Indian fabrics like Kota and Banarasi brocades to choose from.
Operating in the bridge to luxury (BTL) and premium segments, House of Pataudi currently offers Myntra customers a curated range of 2500-3000 styles in apparel, footwear, and home segments. The upcoming festive season will create ground for ‘House of Pataudi’ to cater to discerning Indian shoppers who value authentic experiences and nuanced aesthetics, all at an attractive starting price of ₹1500.