Love Earth is a Delhi-based herbal and organic skincare brand that uses its profits for the welfare of orphans. It was started by Paridhi Goel when she was just 21 and had zero knowledge of the field. It began with one single product 3 years back and now it has become a go-to skincare brand for many people.
Love Earth finds its inspiration from the older generation, their decades of experience, and how they established themselves when there were not too many resources. Keeping quality as its main focus, Love Earth is a brand that can be your one-tap solution for skin and hair care problems. Abhishansa Mathur was in conversation with Paridhi Goel, co-founder of Love Earth, to explore the journey of starting her brand.
1. Can you tell us something about you?
My name is Paridhi Goel, and I am the co-owner of Love Earth. I am a graduate of BJMC and a post-graduate in marketing and advertising. I started working at the age of 21 with one product worth Rs 199/- and no prior industry knowledge. Within three years, my brand is listed on top e-commerce websites. My brand’s Instagram page currently has over 1 lakh followers, and Love Earth is among the first few homegrown brands to be listed on Nykaa in 2019.
2. Please share the What, When, & How of Love Earth?
Love Earth was initially into gifting. Over time when people realized that we are into pure essential oils and dispensers, our friends and peers suggested bringing some natural skin and personal care products. Also, most products that were available in the market had bleaching agents and chemicals. So, we wanted to make sure we bring something natural, and hence we began with our rose water. We sent it across to about 100 of our peers without telling them the details. About 96 of them were very happy with the product, and that’s how we decided that we needed to bring our entire range to the market.
3. Can you walk us through your journey so far?
We are completing our third year this June itself. The journey was never easy, but we’ve been very consistent with creating new products that are unique, economical, new, and useful to our clients. We aim to create something new every day, and the journey has just started for us! We are also in touch with an NGO in Ghaziabad, and a share of our profits go to them to take care of the orphan kids.
4. What are some challenges that you faced while running Love Earth?
One of the biggest challenges we faced as a homegrown brand was the trust of our users. It was difficult as a new brand to convince people that our products are 100% natural and harmless. In addition, we had to test our new product samples on about 100 people before launching them in the market, because of which the process went on for a long time. Plus, with COVID-19 hitting the country, it became more difficult to source raw materials, packaging, and everything else, but we kept the products available throughout.
5. Give us some background on your sourcing of raw materials and manufacturing of the final product?
All the raw materials are procured from across the country. Our brand is dermatologically tested, and hence we want to assure that all the material we source is of supreme quality. Even the products we source are all clinically tested and approved.
6. Would you mind sharing Love Earth’s milestones to date?
We consider launching almost 70 products within 3 years as our biggest milestone. There is a product for everything, from hair care to nail growth serums, you name it, and we have it. We have an Instagram family of over 1.5 lakh users who regularly order from us. Also, Love Earth is there on the lists of almost all top Indian online portals.
7. What according to you makes Love Earth stand out amongst other brands?
The biggest factor that makes us stand out is that we have always believed in educating our customers before using the products. On our Instagram handle, you’ll see, we post videos about how to use the product, and the captions have descriptive explanations of the same.
8. How are you using Social Media to promote your homegrown brand?
Social media is our biggest weapon to get closer to our customers. We provide all the services and information on Instagram to consumers who have or have not bought the products. We focus on avoiding false information and stick to just facts about the products. That has helped our customers trust us and connect with us better.
9. What is your 5-year plan for Love Earth?
We plan to launch 50 more products that are as effective and unique as the current products. We would want the world to know and not just in India in the coming years.
10. Can you share your business model with us?
We have an online and direct-to-customer business model. We do not have an offline store, but our products are available in a few departmental stores as well.
11. One advice/suggestion you’d like to give aspiring entrepreneurs out there.
We feel that consistency is the key. Whatever be the business, you need to consistently pursue it. There will be ups and downs, and the journey will be full of obstacles, but things will eventually work out if you keep moving forward.
If you are planning to get something from Love Earth, don’t forget to check out their star product 24 k Gold Glass Face Oil and Vitamin C sunscreen.