The sales made from the newly launched products of ‘The Body Shop’ will contribute towards the safety of female waste pickers.
To raise awareness about the plight of female waste pickers, ‘The Body Shop’, a beauty brand, has unveiled its “Christmas Wall of Hope” as a handpainted mural that visually represents the female waste pickers.
In collaboration with Delhi Street Art, The body shop also aims to raise funds for Project NARI. Painted by local artists, this 10 ft * 24 ft artwork is showcased at Select Citywalk Mall Plaza. It serves as a reminder to be grateful for the work done by the waste picker community in keeping the streets clean. The Jasmine flowers in the artwork is an artful nod to the brand’s first floral Christmas Limited Edition range – Winter Jasmine made with Jasmine extracts from India.
The brand believes that 2020 taught everyone the value of those who make our lives safe, clean. It also acknowledges the fact that Covid-19 worsened the situation for the vulnerable communities like cleaning workers, especially, women. Hence, to give back to the community of green crusaders, the brand launched the Project NARI (Nutrition Ability Retraining Inclusion) in association with Plastics for Change India Foundation in October 2020.
Project NARI aims to collect 5 mn for waste pickers
With the ambition of raising INR 5Mn till March 2021, the project benefits female waste pickers in Karnataka. Under the project, PPE kits, direct financial support, daily meals, nutrition supplements are provided to the workers. Apart from this, the project aims to grant access to essential services like banking and Aadhar cards to them.
The brand has also launched the Christmas collection of fragrances, ‘New Winter Jasmine’, ‘Festive Berry’ and ‘Warm Vanilla’. And, the collection from the sales till December 31 would be used to support female waste pickers who are most affected by the crisis of Covid-19.