L’Oréal Paris launches International Training Program, ‘Stand Up’ Against Street Harrasment!

The initiative Stand up aims to train 1 million people in India in bystander intervention to tackle street harassment by 2022.

On United Nations International Day for the Elimination of Violence against Women 2020, L’Oréal Paris has announced the launch of Stand Up. an International bystander intervention training program against street harassment. Stand Up will grow a community of 1 million upstanders, trained in the 5D’s: Direct, Delegate, Document, Distract, Delay, the expert-approved bystander intervention training program pioneered by NGO Hollaback!  

Stand Up with L’Oréal Paris Brand Ambassador Aditi Rao Hydari

Stand Up against Street Harassment

L’Oréal Paris International Training Program ‘Stand Up’ will create a community of upstanders, on ground with Breakthrough, through the website: www.Standup-India.com and across social media. This community will be trained in the 5D’s: Direct, Distract, Delegate, Document, Delay. Beginning with Distraction, a simple act of interrupting an incident by asking the time or pretending to be lost. Stand Up aims to discourage harassers, support victims and encourage bystanders to intervene in a safe manner.

Breakthrough has been working for over 20 years to make violence and discrimination against women unacceptable. We are proud to partner with L’Oréal Paris in empowering young people to take action. Stand Up makes a clarion call to citizens to take action against street harassment, by encouraging them to undertake a simple and effective training program,. Stand Up will enable women to reclaim public spaces.” – Sohini Bhattacharya, President and CEO, Breakthrough India

Standing up for everyone’s self-worth

Living by its iconic ‘Worth it’ tagline, L’Oréal Paris has broken down the barriers that prevent women realizing their self-worth. By tackling the behaviors that impact women’s very sense of freedom, Stand Up takes the brand’s support for women into the public space.

L’Oréal Paris stands for empowerment in every walk of a woman’s life. we are committed to elevating their sense of self-worth. Sexual harassment in public spaces is the #1 issue faced by women and girls around the world. With our NGO partner Breakthrough, we invite women and men to safely respond when they see, or experience street harassment. Together we can create a world for girls and women a world free from street harassment.”Pau Gruart, General Manager, L’Oréal Paris, India.

The Global Study

An international survey on sexual harassment in public spaces, conducted in partnership with Ipsos, researchers at Cornell University and L’Oréal Paris, reveals that 78% of women have experienced sexual harassment in public spaces, only 25% of victims say someone helped them, 79% said it improved the situation when a witness intervened.
Join the movement against street harassment: www.Standup-India.com

Also Read: Check out these NGOs working towards eliminating educational inequality in India!

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